
ZACK WILSON
MTB Coach I Mental Health Advocate
Suit Yourself Campaign
"Pedal & Process" is a six-episode cinematic mini-series that blends mountain biking with raw, unfiltered reflections on mental health. Through powerful visuals and poetic voiceovers, Zack rides MTB trails dressed in a tailored suit, a striking symbol of societal pressure and emotional resilience. Each 90-second episode captures moments of struggle, self-discovery, and quiet rebellion against perfection, offering solidarity rather than solutions. With themes like uncertainty, emotional honesty, and the healing power of motion, the series speaks directly to young men navigating internal battles, encouraging them to keep moving even when it’s hard. It’s not about Strava stats. It’s about saving your mind.
About Zack
Zack Wilson is a true inspiration. He is someone who embodies inner strength to overcome challenges. He distinguishes himself by acquiring unique value through authentically combining his palpable energy toward mountain biking and commitment to mental health advocacy with an individual approach that resonates with a diverse audience. His passion for mountain biking transcends sport, advocating for mental health and well-being.
With a huge shift in focus transitioning from racing to now coaching the next generation, wanting to inspire as many kids as he can to ride bikes.
To learn about Zack, please click here to view his Pain to Purpose documentary.
Interested in coaching?
With a new direction now moving into coaching full time for Ride Technics, Zack aims to empower the next generation through movement, skill development and confidence building; inspiration and continuing to be a role model.
With a personal investment and commitment to the next generation, his coaching approach is deeply personal focusing on individual goals by setting a strong foundation with good habits, applying skills in a certain sequence that builds confidence and calculated progression helping them succeed in performance, in addition to fostering a supportive environment.
While the focus is on coaching he also puts emphasis on interpersonal skills which has resulted in positive transformations with many kids he has coached. He also provides opportunities for each rider to give feedback so it allows him to build rapport, gain trust and respect.
As a coach for Ride Technics, Zack is currently involved with riders from beginner level to a highly advanced level. He is heavily involved with school term programs, private sessions, race programs in addition to a variety of other programs.
If you would like to book in with Zack or would like to know more about Ride Technics please click the box below!
See you out on the trails!